The Design And Development Of The Customer Management System Of The Financial Investment Company

Customer relationship management system is applied in the enterprise for customer information and customer marketing-based business applications,the system allows enterprises to provide customers with better service,thereby enhancing enterprise revenue and reduce enterprise management costs.In this paper,a financial investment company's customer management business as the goal,the customer management system design and implementation of research.The main work includes:First,the system needs to complete the analysis of a financial investment company customer management business research.Use the method of investigation and study to deepen the actual customer management of the enterprise,research the customer interests of the company's account manager,the enterprise manager,enterprise customers,etc.,Use UML use case diagram and flow chart to describe its actual needs,The actual business needs of enterprises.Secondly,the system ER is used to model the system data structure,and the system data dictionary is designed to realize the outline design of the system.In the form of logical architecture diagram and physical architecture diagram,the system requirements are changed to the executable description of software development.At the same time,according to the analysis of system requirements,it is condensed into the form of ER diagram,and then the system data dictionary is formed.Server2012 database implementation.At the same time in order to improve the speed of database query,the database table in the establishment of the index.To ensure that the data storage at the same time a substantial savings in development costs and maintenance costs and the system was tested.Thirdly,draw the system model,use PHP language to carry on detailed design and implementation to each module of the system.Through the design of the system,the customer management system is divided into modules of registration and registration,authorization distribution,marketing management,customer management,service management and statistical report.The detailed design of the system is completed by using class diagram,timing diagram and chart form.PHP language to achieve.The purpose of this paper is to establish a set of business application system which can manage the enterprise customer information by means of informationization,so as to perfect the enterprise marketing growth system and effectively enhance the effect of enterprise customer management.Financial investment company customer management system to facilitate the implementation of a company's customer relationship management,improve customer management efficiency of enterprises,sales management to achieve the enterprise information and scientific.