Countermeasures Of Local Governments’Respond To Public Sentiment Of Network Strategy

With the development of the network society, the public sentiment of network has become an important part of local government management, whether success or failure to response and processing PSN to become not only a test but also the level of an important reference for local Government’s ability to govern. However, due to the local government response to public sentiment of network is improperly, such as traditional thinking, the methods behind of dealing with misconduct. Those are seriously reduces the credibility and public image of local government, and affecting the social stability. Therefore, to enhance the ability of local governments deal with the public sentiment of network has become the direction of the change in the functions of local government.Selecting countermeasures of local governments’ respond to PSN as the research object, from the perspective of communication and the main line of enhance the ability of local governments dealing with the events, to find related content, features, and the relationship between local governments and PSN. Secondly, to discuss the status of local governments’ respond to public sentiment of network’s exploration of the problems, constraints, and an empirical analysis through case. Finally, from the four aspects of the local government to enhance the ability to deal with the PSN and the countermeasure.First, improve the level of controlling the network media. Local governments should increase the cognitive level of the staff to network resources and network media. Vigorously promote the network and e-government level.Second, to enhance the response capacity of the network teaser. Local governments have to enhance the sense of crisis on the network of public sentiment, and insight, analyzing capacity, capacity to respond, resolve capacity and the ability to guide, in order to effectively respond to the challenges of the Internet public sentiment on local government.Third, to build the strategy of dealing PSN. Starting from building a day-to-day work mechanisms, supervision guiding mechanisms, early warning mechanisms and crisis management mechanisms, cooperative exchange mechanisms. Promote the construction of the rational and scientific.Fourth, to improve the response system of PSN. The local government should change the functions of local government, improve the network management team, improve administrative accountability, the implementation of the network of accountability, and to further improve the laws and regulations, and provide the institutional environment for local government to respond to PSN.