Research On The Development Of Media Convergence Of TV News Review Programs

The development of Internet communication technology has promoted the media form to produce many channels supporting information interaction and circulation in addition to traditional media,and the integration of these channels and traditional media has become an important channel to adapt to development and innovation.For the TV news commentary program which occupies an important position in Chinese TV media,it has become the past to rely only on TV media broadcast to obtain ratings,occupy market share,improve the guiding role of public opinion and increase the communication effect.In this context,TV news commentary programs actively seeking innovative development have opened a new milepost in the development of media convergence."China’s Public Opinion Field" is the first largescale television news commentary program of media convergence in China under such a background.It is necessary and meaningful to systematically analyze and explore the current situation of its innovation and development as well as existing problems.This paper will make an in-depth analysis of the innovative development of the media convergence program "China’s Public Opinion Field" through case analysis,in-depth interview and comparative analysis.When explaining the main measures of its media convergence development,the corresponding performance of traditional TV news commentary programs will be added for comparative analysis.After sorting out the "China’s Public Opinion Field",this paper proposes some improvement methods for the shortcomings reflected in the comments of TV news of the media convergence,combined with the data obtained from in-depth interviews,such as innovation based on integration and transformation,widening interactive news paths,and activating the vitality of official social media platforms in multiple ways.Strive to integrate media TV news and commentary programs to become more characteristic,more interactive,good communication effect,public opinion guidance function strong innovative programs.This article only provides some practical ideas for the development of television news commentary programs.