The Cooperation Between Taiyuan Station And Jinzhong Station With Research Related To The Regional Development Of Urban TV Stations

Since 1980's of the last century, China's urban stations sprined up like mushrooms, and now the national, provincial, and municipal and county level television, "four of television," together constitute the Chinese television and broadcasting system. Confronting the advantages on provincial policies, capital, technology, personnel of CCTV and provincial TV, a large number of television stations in cities will undoubtedly become vulnerable, facing the dual pressure from external competition and rigid internal institutional mechanisms. Therefore, it is significant to research urban stations and this research is conducted under such a background.This research chooses 11 urban stations as research object and conducted a systematic and comprehensive analysis using the method of field survey. Seven research team members conducted the research related to urban stations from 7 perspectives respectively:localization strategy of urban stations, news of people's livelihood, dialect program research, variety show research, legal program research, function research of self-run programs and regionalization strategy and those researches formed a research series. This article focuses on the perspective of regional development of urban stations and develops the research on Shan Xi urban stations taking Taiyuan Station and JinZhong Stations as the research object.The first chapter illustrates the basic theories and practice of regionalization of urban stations. The basic theories mainly discuss that regional development is inevitable for the urban stations. Local party and government, regional economic integration and business marketing network promote and lead the urban stations to develop regionally. Implementation of regional strategies can compensate shortcomings of insufficient funds, to address the problem of personnel lacking, save production costs, and share program resources. The practice of regionalization of urban stations mainly take the Changsha, Zhuzhou and Thanzhou stations as examples aiming to make them as reference to the regionalization of Shanxi urban stations. The second chapter analyzes the cooperation between Taiyuan station and Jinzhong station. It is inevitable for their cooperation from both views. The third chapter explains the characteristics, strongpoints and deficiencies of regionalization of Shanxi urban stations based on the compare of the cooperation of Taiyuan and Jinzhong Station and Chang Zhu Tan stations and also raises the solutions for the problems of regionalization of Shanxi urban stations.The regionalization of Shanxi urban stations is not well developed due to that the construction of cities is lagging behind. Taiyuan Jinzhong cooperation may help both parties to achieve a win-win station, but both are far from true regionalization and also weaken the independences of urban stations, increase the competition and decrease the advertising revenue. To those questions, the researcher proposes four solutions for those front line workers:"precise positioning, grasping the core of regionalization," "seeking regional cooperation, more in-depth cooperation", "controlling the areas of cooperation, maintaining independence," "maintenance of local characteristics, integration of their respective strengths, "...