The Predicament And Breakthrough Of County TV Stations

In recent years,China has gradually entered a period of reform and development of the radio and television industry.With the "Triple-play" plan and the "Reinvention Plan for the Cultural Industry",these have shown that China is currently trying to seek reform and development.The television industry in China has experienced more than 50 years since its inception.Since entering the 21 st century,the development has been relatively rapid.Both the number of provincial satellite TVs and the number of terrestrial channels are increasing.At present,Jilin Province has 8 municipal-level stations,1 autonomous prefecture,41county-level stations,and 12 provincial-level enterprises with limited radio and television stations.During the wave of reforms,it is necessary to identify the positioning and open up a path of reform and innovation to ensure the healthy growth of local TV stations.This thesis is mainly based on the investigation and research of county-level television stations in Jilin Province,combined with the individual county-level television stations,in-depth investigation,through the analysis of its development status and its existing difficulties,find a fit Its characteristic development path.The main body of the thesis is divided into four parts.The first part is the introduction,including the source of the topic,research status at home and abroad,research methods and innovations.The second part is mainly the theoretical overview and related concepts,including the long tail theory and the concept of use and satisfaction.The third part analyzes the survival status and major dilemmas of county-level TV stations in Jilin Province,analyzes their survival background from strengths,weaknesses,opportunities,and challenges.Existing dilemma.The fourth part analyzes the existing dilemma and finds out the corresponding solutions,including the innovation of program content and programming,the construction of brand strategy,and the construction of the city-county alliance platform.the establishment of a county-level coalition platform is the road to reform,innovation and development of county-level television stations in Jilin Province.It is also a characteristic road under the current situation and is of great significance to the innovative development of county-level television stations across the country.