Research On Innovation Development Strategy Of Network Radio

With the age of "internet+",the development of traditional media encountered with unprecedented predicament,and a brand new developmental opportunity as well.It is worth discussing about how radio stations should do to embrace new challenges and opportunities,and they are inevitable for further integration and development between radio stations and new media.With data analysis and social investigation,the development situation and operational pattern of Qingting FM Henan are profoundly studied in this paper and it turns out that everyone in the broadcasting business has to locate the best place where new media can be combined with radio stations in this age of "internet+" so that they may learn from others'strong points to offset their own weaknesses,keep innovating the production and broadcasting process of programs,optimizing operational patterns,and look for new space of development for radio stations in the future.This paper is constituted of four parts.The first part is the introduction where the research background and significance are briefly described,the combing-through of relevant studies,as well as research methods and materials;the second part analyzes the status of radio media today and the emerging and development of online radio stations;the third part introduces the operational patterns and predicament of Qingting FM Henan;the fourth part includes some thoughts and measures for radio stations to develop in the age of "internet+".