Research On Wechat Public Number Of Xinjiang Daily From The Perspective Of Three Circles Theory

The development of mobile terminals has largely the means of information exchange and media.Since its launch,it has a large user base in a short period of time.Under the strong development of WeChat,WeChat public account has become the new voice platform of many mainstream media,greatly improving the possibility of traditional media and user interaction.In the face of the new media ecological environment,in order to adapt to the trend of differentiation a lot of explorations in the practice of traditional media and emerging media integration.One of them is to settle in the Tengxin WeChat public platform for mobile portals.Functionality spreads and helps traditional media reach more users.At present,the competition between the media public numbers is aimed at who can effectively use the WeChat "participation" and "interaction" characteristics to establish a stable relationship chain,and attach a large number of WeChat users to their WeChat public accounts.In this context,this paper uses the literature analysis research method and case study analysis method to study the Xinjiang Daily WeChat public platform.After a detailed examination of the basic profile of the official WeChat public account of Xinjiang Daily,based on the theory of three circles,the value circle,the ability circle and the support level are analyzed and statistically.Based on this research,the characteristics of WeChat dissemination in Xinjiang Daily and The effect is analyzed in detail,and finally points out the shortcomings of its official WeChat in communication and attempts to propose improvements.