A Research On The Development Of Media's Socialization In The Perspective Of Convergence

Media's spreading practice is actually a process of gradual evolution and upgrading of media form.Combined with the present environment of media convergence and the media's involvement in the mass society,the thesis makes a research on the socialized development and evolution of media by referring to the typical Content Media “Headlines Today”.First,the paper examines media's social attribute created by the environment of media convergence.Then,based on the defining of the respective concepts of media's social attribute,social media as well as media's socialization.Next,the paper makes a further analysis on some elements' influence and promotion in the development,such as technology,market,users and media itself.Combining with the practice of content spreading of “Headlines Today”,the paper makes a summary of the general path presented by the dynamic evolution of media's socialization: reform of spreading channel-expression of original content-construction of social media.Moreover,the paper makes a prediction and conjecture on the innovative development trend of media's socialization in the perspective of optimization of industrial chain,“mega-media” industry as well as social ecological net.The socialization of media allows itself to find and unite the distributed users in the whole social space.Through the activity of production and spreading,it sets up interactions between individuals,organizations,and also between individuals and organizations.Meanwhile it constructs the media relation networks and even larger social relation networks,gradually exerting its influence on the mass society.It's expected that the research on the development path of media's socialization can bring about more comprehensive and meaningful sociologically researches on this phenomenon.