The Research Of “Hunan Today” Appliance's Development -In The View Of Media Convergence

The popularity of the Internet has seriously affected and changed the mode of information transmission,has become the people get their news,learn knowledge,information communication,entertainment,business activities,an indispensable work.In this context,traditional media face great challenges,and media integration is an inevitable trend of The Times.Comrade Xi as the core of the CPC central committee attaches great importance to the media integration development,put forward to integrate media resources,promote the development of traditional media and new media integration,media fusion has become a national strategy.As the rapid development of Internet communication technology,the mobile-news-applications that consist of numerous characters including massive information,instaneousness,profession,producibility,interactive quality is becoming a main instrument for the majority of net citizens who have strong desire to gain coverages and comments.In the context of media integration,the development of the news client of the Provincial Party newspaper news media is a big thing that the traditional media thinks.Although it's nonnegligible that "Hunan Today" as the typical representing of mobile-news-applications that belong to Provincial Party newspaper news media has made great progress,the pursuit of further development demands the focus on its' current problems and issues exist in strategies,as to the covergence of media theory proposed,it then provides us a unparalleled viewpoint and beginning.Thus,it's essention to analyse and concentrate on the self-features of mobile-news-applications,especially pay attention to its' representive— "Hunan Today".Due to the difference of developing orientation and the integrate of party character and affinity to the people,the mobile-news-applications that belong to Provincial Party newspaper news media have its' particularity and being different from commercial at the beginning.At the initiation of it's operation,"Hunan Today" abided by the priciple that party newspaper-base and innovation from beginning to end,dedicates to report regional journalism.Then should give full play to the new media interactive features,the establishment of information interaction platform,strengthen the original local news,and to make public opinion guide people,enhance influence and credibility,to strengthen the new media operation level,etc.However,in the duration of it's properous development,it is unavoidable to arise some common problems that exist in all the Provincial Party newspaper news applications,such as the lackness of personalized serrice,the deficiency of content,the singleness of profit model and soon.In order to deal with these problems above,the urgent affairs need Provincial Party newspaper new media to do that making a point of clients experience,diversifying profit model,then forging an unique mobile-news-applications whose charactor containing clear orientation,excellent service and a expansive panorama.