Design And Implementation Of A CRM System For Rural Commercial Banks

Facing the intense market competition,commercial banks pressure multiplier,how to use big data management,customer financial data collecting and sorting help marketers in the face of large groups of customers,can be more scientific and efficient for customers of precise selection,management,and marketing,thus better grasp market to win in the competition,has become the commercial banks focus on the development of the private banking is important path selection.The through the research of domestic financial institutions,commercial banks business practical characteristics and staff found key bottleneck to restrict the improvement of agricultural business of commercial bank is: customer manager is influenced by personal experience,ability and geographical restrictions,unable to update the latest product information,service strategy,thus affecting the overall business banking institutions coordination.In view of the above problems,this paper designed and implemented a customer relationship management system of agricultural commercial bank,the main work of this paper is as follows:(1)The development of customer relationship management system at home and abroad is described in this paper,and the research background and significance of the customer relationship management system of agricultural commercial banks are discussed in this paper.On the basis of describing the features of agricultural commercial bank customer relationship management system and the main way to achieve on the aspects of system development platform architecture,the need to understand the design pattern,database technology etc.the key technology and important concepts are analyzed and explained briefly.(2)According to the particularity of agricultural bank customer relationship management system,the role definition is discussed,in addition,the focus on the system and the role of information management,service management,marketing management,statistical analysis of five important modules are analyzed;(3)The system will achieve accurate customer recognition,enhance customer service experience;to achieve the business lines of the work together to improve the efficiency of management.Through the "smart","perception","Internet","security" four dimensions based on the layout of the common network,in business,process,management,operation,the key breakthrough.Focus on the service network to do further design improvement,to achieve the standardization of the building block;(4)The traditional business functions and display,experience,marketing,technology integration,customer centered,the establishment of intelligent customer experience area bearing elements in the service places,will showcase the experience and banking integration,enhance the brand image,and promote the development of banking business;(5)Through the combination of MVC architecture,through the UML modeling of the functional structure of the system and the operation of the process design,database using server SQL,the stability of the system application.At present,the system has been used in a commercial bank on the line,the system is currently running stable,good performance,to meet the needs of bank customer relationship management.