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Design And Implementation Of Commercial Bank Customer Service And Management System

Posted on:2021-04-11Degree:MasterType:Thesis
Country:ChinaCandidate:Y GaoFull Text:PDF
GTID:2428330611955072Subject:Engineering
Abstract/Summary:PDF Full Text Request
With the continuous increase of bank customers and the rapid growth of customer data,the early customer management system can no longer meet the application needs of current customer management.How to use data mining technology to analyze and process huge customer data,improve customer management and service efficiency,effectively tap potential customers for the banking industry? It is of great significance to provide decision support and realize effective customer management.This paper analyses and expounds the relevant theories and software development tools involved in the customer management system of commercial banks based on decision tree,expounds the database design and data management of the customer management system,analyses the objectives and principles of the system design,and expounds the functional structure of the customer management system of commercial banks based on decision tree.Network structure,and the implementation of customer management system for testing and analysis.The customer management system of commercial bank based on decision tree is designed in this paper.First,it realizes the function of business reservation and registration,customer online reservation and business consultation,bank business display and promotion,customer business consultation and service processing,customer opinion collection and processing,customer data statistics and visual display and analysis.Second,the customer consultation process is established to provide data management and mining analysis for customer consultation and response,as well as satisfaction survey.The customer management system of commercial bank based on decision tree realizes the function of visual analysis and display of customer information,and provides data decision support for bank management.Third,based on the theory of decision tree,the mining and analysis of customer data is realized,and the basic data management and encryption processing of customer data are realized.At the same time,the customer management system of commercial bank based on decision tree realizes customer business consultation and service processing,customer opinion collection and processing,and data statistics and visual display analysis of customers.The realization of customer management system in commercial banks based on decision tree analysis is conducive to the analysis of customer behavior characteristics,regular acquisition of customer demand information,timely collection and feedback of customer opinions and suggestions,the realization of convenient contact and communication between customers and business managers,the promotion of customer experience and the improvement of customer's banking clothing.The system can publish real-time banking business and financial products,publicize and display bank image,realize customer online service,improve customer business processing efficiency,enhance core competitiveness of commercial banks,and bring more value to banks.Benefits.
Keywords/Search Tags:Data Mining, Decision Tree, Customer Management, Commercial Banks
PDF Full Text Request
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