A Study On Online Health Information Seeking Behavior Of Young Mothers

When we open the We Chat circle,the following information can be easily seen: health articles,carcinogenic reminder,folk remedies and other types of information,which are heavily forwarded by the We Chat circle.In fact,not just a social platform,the entire network environment highlights an atmosphere-people attach great importance to network health information.As a result,people have to pay attention to this problem: How to make better use of this kind of information to improve their health level? On the one hand,the development of the Internet has spawned a large number of the emergence of health knowledge,which has become an important way for people to obtain health care and disease prevention information.It also has made the searching behavior of network health information become an important field of study of health transmission.On the other hand,with the acceleration of China's aging status and the opening of the second child policy,the status of children in a family is becoming more and more important;the children's physical health has constantly become a topic of concern for every mother.The ideas of children,who are 0 to 7 years old,are not mature enough,and their social experiences are too shallow to take care of themselves very well.Relatively speaking,the life experiences of their mother are not rich enough and their mother lack of the knowledge about health.Therefore,in order to make their children vigorously grow up,mothers strive to search for knowledge related to health information under the help of the emerging health knowledge of Internet.In this way,they want to correct the children's bad habits,and try their best to protect the health of their children.With the help of the Internet,the young mothers not only search for health information related to their children,but also search for health information related to their families and themselves,which can change their bad ways of life in their daily lives and maintain the health of their bodies.Therefore,relatively speaking,the higher frequency can be seen in terms of the young mother searching for network health information.Studying their search behavior about network health information can better explore the characteristics of health information searching of network users in domestic.On the basis of a preliminary understanding of health information searching behavior in network of the young mother,this thesis combines the relatively mature theories of information searching behavior to research the searching behavior characteristics of network health information of young mothers as well as the relevance of information searching behavior.Firstly,this thesis simply researches the study background,study purpose and study status at home and abroad about the searching behavior of the network health information so that the reader has a preliminary understanding about the network health information searching.Then,by the way of depth interview,the thesis understands the basic characteristics of the network health information searching behavior of young mothers.Learning from the relatively mature theories of abroad about the information searching behavior,the thesis makes the searching behavior about the network health information of the young mother divide into six stages,that is,starting,linking,browsing,distinguishing,tracking and extracting.It is form the six stages that the thesis focuses on the analysis of the characteristics of young mothers about the network health information searching behavior.On this basis,the thesis not only designs and improves the questionnaire,but also analyzes and sort outs the collected receipts.Finally,using the data obtained from the questionnaire,the thesis accordingly analyzes demographic characteristics and searching behavior in the network health information searching behavior of the young mother.Besides,it also summarizes the achievements and deficiencies of this thesis.