The Television Sports Retransmission Countermeasure Research In 2008 Beijing Olympic Games

The influence of modern Olympic Games, is increasing along with the history of television's globalization and quick development. When Olympic Games on a macro-scale are connected with TV, presented in the media besides in gymnasia, it is obviously a carnival for the whole world, all of the man, during the same time but in different spaces, with the result of unimaginable power. Globally, TV rebroadcast for Olympic Games has become one of the programmes with the highest audience rating, largest income and best levels of TV rebroadcasting and artistic techniques. Therefore, the connection of TV and Olympic Games not only is a simple medium event, but also affects the development of TV and the future of Olympic Games politically, economically, culturally.CCTV has rebroadcast Olympic Games for 6 times so far from the Los Angeles Olympic Games in 1984. During these years, CCTV has increased the rebroadcast quantity, also improved the communicating contents and manners in quality, additionally broken away from the traditional short-sighted reporting modes of thought (such as "solipsism"), opened a new chapter for "Wide Athletics View", which attaches importance to "gold medals", "human concern" and "athletic style and features". This returns to the Olympic spirit of "Participation First", respects the audience, and displays the favorable image of our developing national TV station. The 2008 Olympic Games in our capital Beijing, will attract attention of the whole world. Ahead of this historic time, it is necessary for the development of broadcasting and TV theories to systematically trim and theoretically summarize the process of our TV rebroadcast for Olympic Games, its characteristics, connotations, social functions, and relation with the external environment, etc; moreover, it is especially significant for the success of 2008 Olympic Games and its TV rebroadcast.