Studying On The Olympic Games News Reporting Of CCTV Sports Channel

In modern times,The Olympic Games has been a global optimistic sight of sports culture related to politics,economy,and science and technology.Concerning to China sports TV media,the news reporting of CCTV Sports Channel has taken up the most marketing share of audience rating.So the reporting of Olympic Games by CCTV Sports Channel acts as the representative for the highest level in the ability of programming and the method of news reporting in China.The characteristic of vertical thoughts decides the differences between TV media and other media.Based the mass communication theories, utilized the content analysis and the case study,this paper will draw the conclusions of the ways by which the CCTV Sports Channel reported the news in The Olympic Games.The main principals are as follows:The technology and the creatation of news production on different time points during the matches are in line with international TV broadcast practice;In 2004 Olympic Games,the CCTV Sports Channel already had the ability to product different columns and chapters to adapt to the needs of the audience in morning,noon and evening;The new ways of reporting the gold medals in 2004 Olympic Games made by CCTV Sports Channel was already becoming a paradigm,which is including the specific theme of news; the program photographed before and after a match;the on-the-scene interview,dued to shape the personalities of Chinese athletes and diffuse the Olympic culture in many different aspects.