Research On Nanan Television Media Public Service Cooperation Governance Of Fujian

Provide equal access,high quality of radio and television are the major social responsibility of radio and television service.At present,our country government intervention of the media is so strong,so as far as possible in the cooperation governance to reduce government intervention of the other players,for the government as equal participation main body exists in the media governance activities,rather than as a manager and exist [add excessive government intervention,what is the impact of the full stop at the back of the part is combined with].Government as a manager of market and social participation main body will form a larger crowding out,lead to the two main body action under the government's plan to lose the significance of its existence,and excessive government intervention will also make the supervision of the media lost its original properties and become a puppet government control of society;And also there is a big contradiction between marketization and socialization,marketization business profit oriented,socialization in social benefit as the guidance,the excessive pursuit of media marketization reform lead to debase the show business profit,and therefore demand the best point of commercialization and socialization is a key issue in the media governance.And based on modern information technology of network media can not only realize the biggest public participation,realizing the maximization of social benefits,at the same time also can meet the needs of media increased profits.Therefore,seeking a reasonable government,market and society subject quality in media management becomes the key point of media reform and governance.This article take the method of combining the theoretical analysis and case analysis,with the fujian nanan TV station as an example to illustrate the problem of county-level radio and television media governance in our country.The first chapter is the introduction part of this article,put forward in this part of the article writing background,significance,as well as to the related literature were summarized,and the writing of the article method and technical route for one by one;In the second chapter is theoretical overview of the essay,in this part,first of all,for public service and public service and public service media governance concept is defined,and the synthetically expounded the cooperative governance theory;The third chapter on the media carried on the thorough analysis of the necessity of public property and governance;The fourth chapter about the present situation of the development of fujian nanan television are reviewed and the current governance of television and the article analyzes the problems existing in the;Fifth chapter on the basis of the fourth chapter puts forward the corresponding countermeasure of nanan television management.