Research On Public Culture Service From Broadcasting And Television In The Era Of New Media

Since the late twentieth Century,with the arrival of the new media era,the radio and television media have been in a great development dilemma,especially the public cultural service which bears many functions.The more people are away from the radio and television media,the more the “traditional” media form is inspired to seek the innovation of the function of public cultural service.Exhibition plan.Therefore,this study focuses on the background of the emergence of the new media era,and examines how the new media,as a new media form,is how to disseminate small public culture and influence the public cultural services of radio and television,and how radio and television develop their public cultural service functions under the circumstances of the era.The way to perform.According to the research questions to be answered,in the research method,this paper focuses on the three key concepts of “new media”,“radio and television” and “public culture service”.Through combing the key literature,analyzing the active progress and deficiency of the existing research,it is found that the research is more scientific,reasonable and perfect.The theory has played an important role in a positive role.Through in-depth interviews,we know the audience's intuition or indirect understanding of the new media,radio and television media,and their preference for different media forms.Through participatory observation,it helps the researchers to fully understand the current situation,challenges and opportunities for the development of public cultural services in the broadcasting and television industry.In the research content,this study considers the development of radio and television media in the new media era and does not simply discuss radio and television media itself.It extends the research field of vision to the issue of “public cultural service”,making this research more tension,and the research conclusions have a continuous theoretical and practical significance and practical guiding significance.In the study of public cultural services on radio and television,it is more responsive to the challenges proposed by the new media,and a proper discussion of the expectations of people's concerns about new media and the return of radio and television media,and further research on the innovation of public cultural services through the integration of the advantages of the integration of radio and television media and new media.On the path of innovating the public cultural service of radio and television,this study holds that we should seize three key points: first,strengthen the dissemination of authoritative information and enhance the credibility of the media.We should actively guide the production and supply of radio and television public cultural services,further optimize the transformation and upgrading of the structure of radio and television industry,and vigorously promote the quality of public cultural service products of radio and television.The two is to develop a variety of supply patterns to attract public attention.We will accelerate the integration of the industrial integration of the radio and television industry,strengthen the integration of intelligent terminals and mobile terminals,and construct the communication matrix of the intelligent mobile digital platform.The three is to create positive atmosphere and enhance social influence.Strive for the initiative to create a positive atmosphere for radio and television and its public cultural services,making the potential radio and television audience regain confidence,and then improve the social influence of radio and television public cultural services,and improve the quality and efficiency of the service supply.