Research On Radio And Television Media Participation In Social Governance

The media is an important participant in social governance, which means a lot to formation and maintenance of the society.The paper explores the characteristics and rules of the media participating in the social governance,its close relationship with the society as well.The researcher discusses the current situation where broadcasting media participates in the social governance by phenomenon analysis, case analysis,theory analysis, taking Inner Mongolia radio and television station as an example.Besides,some relative suggestions of current problems are put forward.In the paper,the researcher analysis the current situation where Radio and television media participates in the social governance as well as the relative reasons by exploring the function of Inner Mongolia radio and television station in the social governance from the perspective of practical situations,such as TV politics,negotiation dialogues, emergence broadcasting system and so on.Additionally,the researcher offers several suggestions to better the performance of Radio and television media in the social governance after learning a lot from the route of American Public Media in participating in the social governance.On the one hand, Radio and television media must be put in its right place when participating to the social governance in order to achieve better social governance.On the other hand,the correct directions of the traditional Radio and television media’s reform should be found out so as to enhance its Propagation force, influence power and credibility.