The Research Of International Public Opinion To Guidance Of People's Daily And Wenchuan Earthquake New Change

There is no denying that after 30 years of rapid development has made China's economic achievements of world attention. However, on the other hand, recalling the modern history of China, China's international voice always dominated by the Western media. Western media has long been the face of the monopoly structure of international public opinion, in the face of some Western media on China's national image to distort and demonize people with ulterior motives, in the face of China's overall national strength has been ranked the world's top four of the great power status, how to improve the capacity of the media guide for China's harmonious development of international public opinion to create the appropriate environment, not only cutting-edge academic research, but also have become concerned about our government and the media an important subject, which makes analysis and research of international public opinion to guide not only has the academic theory of meaning, a more realistic the urgency and practical value.At present, the media-led international public opinion research is still in the blank, the People's Daily as a guide of our party and government positions in the authority of public opinion, the international public opinion to guide the subject have highlighted the value of academic research. In this paper, Wenchuan earthquake - the first time in China's media, public emergency of international discourse successfully won the right to a typical case, as the breakthrough point, and guide in the international public opinion on the basis of the theory, an attempt from the globalization perspective, Communication Studies perspective, as well as practical perspective, the sudden public events in the People'sDaily, the international community to conduct a comprehensive in-depth study guide, and explore China's mainstream print media to enhance the level of international public opinion to guide an effective way, and to hope that international public opinion to guide my research can be more attention, as soon as possible to improve the competitiveness of China's media in the international public opinion in a weak position.The full text of a total of five parts, the first part of the international public opinion to guide comb the related concepts, discusses the importance of international public opinion to guide and on the international public opinion in the context of globalization and domestic public opinion to guide the relationship between the guide; analysis of the second part of the People's Daily international public opinion to guide the way to the development and changes, as well as international public opinion to guide the People's Daily of the urgency of the current; the third part of study in the past, public emergency, the People's Daily of the reasons for lack of international public opinion to guide; fourth part focuses on Wenchuan earthquake, the breakthrough in international public opinion to guide the People's Daily; the fifth part of the People's Daily to explore to enhance the level of international public opinion to guide an effective way.