Internet Buzzwords's Spread And Study Of Functions

Network hot words,as the name implies that the popular network vocabulary.As an extensive network communication phenomenon,the network hot words are the bearer of a kind of public opinion basis in real life,and provide a window to reflect the current social problems.Internet era,the development of network technology for the generation of network hot words,prepared the necessary social conditions,Internet users through the use of network hot words to express their views,attitudes,catharsis their emotions.In this paper,the network hot words as the research object,mainly in the carnival theory and the perspective of the theory of fans,combined with typical cases,analysis of the spread of its path and its characteristics,in order to summarize the network of hot words on social and political,social and cultural Features.This paper is divided into five parts: The first part of the introduction: First,the paper describes the background and significance of the study,discusses the situation of research and analysis of the status quo,and then some of the key concepts defined in this paper;the second part of the network And the characteristics of the spread of hot words in the third part.The third part analyzes the spread of network hot words and analyzes the transmission path of the network hot words and draws its characteristics by using Lasswell's 5W model and the theory of fan-Part of the use of Bakhtin carnival theory combined with the case study of the network of social and cultural functions of hot words;the fifth part of the foregoing statement on the basis of the network of hot words continue to analyze the social and political functions;Comprehensive summary of refining.