Research On The Propagation Mechanism And Social Effect Of Network Buzzwords

Rapid computer development,the internet has become a tool for people to connect and communicate with each other,and along with the large-scale application of the internet and the increasing number of internet users,The evolution of computer users into a new discourse organization.Due to its low-threshold change,using the internet enables people to speak freely,and constantly create new network buzzwords,the network buzzwords are constantly changing in different social contexts,reflecting the new spirit of society and mapping the value orientation of internet users in the new era.Network buzzwords follow the development and changes of the times,and the study of internet buzzwords should be combined with the progress of society in recent years,and then be able to reflect the evolution of society at different stages of mileage.Network buzzwords are the result of discourse confrontation between individualization and collectivism.The article discusses the change mechanism of network buzzwords from the perspective of communication science,explores the social effects of network buzzwords from the level of sociology,and elaborates the psychology of network buzzword users according to the theory of psychology.In the sample selection,the ninety popular network buzzwords in the three years from 2018 to 2020 are used as the research objects,and the sample selection is somewhat current.This paper is dedicated to providing a rich and interesting analysis of network buzzwords by adding case studies.The article is divided into four parts to discuss the research ideas in terms of network buzzwords.First,we examine the aspects of the production of network buzzwords.We explore the fact that network buzzwords are born under the role of various factors such as technological changes,the development of internet culture,efforts of social agents to create and organize confrontation under the subcultural sphere,and are constantly pushed forward by society,internet users,commercial interests and opinion leaders.Moreover,we also analyze the contextual level in the context of the current social background and the different scenarios of people's use of network buzzwords.Secondly,we studied the communication mechanism of network buzzwords.We explored the communication characteristics of network buzzwords in terms of their playfulness,penetration and novelty,and analyzed the psychological motivation of the subjects using network buzzwords.The audience uses them for the psychological motives of self-fulfillment,content satisfaction,catharsis and group identity.Next,the viral and interactive modes of communication of network buzzwords are elaborated,and the audiences' use in vertical communities,public communities and interpersonal interactions are analyzed in relation to the three different paths of propagation styles.In order to devote to deeply reveal the dissemination process of network buzzwords.Again,we conducted a study on the social effect level of network buzzwords,and considered the social phenomena brought about by the use of network buzzwords.The analysis of the use of network buzzwords can reflect the social values of internet users and enable people to pursuit of spiritual happiness in a state of group linguistic culture carnival.We divide the impact of the use of network buzzwords on society into positive and negative aspects,with the positive impact being the maintenance of social harmony and the benefit of media discourse below,and the negative impact being the laxity of gatekeeper review and the gradual vulgarization of cultural patterns.We also analyze the responses that people take when facing the emergence of negative network buzzwords.Finally,we analyze the issue of the direction of network buzzwords,and provide a general overview of the development history of network buzzwords and aspects of the audience's attitudes toward their use at different times.We briefly look at the evolution of network buzzwords from an ephemeral perspective,and provide some insight into the direction of the development of network buzzwords,and analyze in detail the attribution of network buzzwords at a later stage in order to go to facilitate a direct predictions and tracking of the future development direction of network buzzwords.