Opportunities And Difficulties:a Study Of The Mobile Applications Of The Newspaper Industry In China

The news application is an application program providing news for the users on the mobilephone.Is one of the important exploration paths of the current transition of newspaper industry.The current newspaper construction of news APP is in a boom.It brings a lot of opportunities for the development of newspaper transition.But rarely see the case of the successful transition.Newspaper transformation encountered obstacles.I would like to explore the reasons for the unsuccessful of this path.The research used literature method to trace the origin,and described the development status and types of newspaper news APP.Then,I compared the advantages and disadvantages of many media platforms through the questionnaire survey and interviews.The research found the advantages of news APP in many ways including the news amount,update frequency,timeliness,personality,authority,professionality and customer satisfaction.The survey finds that the news APP has brought new opportunities for the transformation of newspaper.However,this path did not bring success to the newspaper transformation.I analyzed the raeson for the failure of this path,finding that the path of APP itself is also facing multiple difficulties in the process of development.The case interviews focused on the difficulties of newspaper APP like the audience amount,content,profitability,technology,and challenges from social media.I summed up the newest response strategies of this industry,hoping that these strategies can provide reference for the APP,and trying to sum up my own proposion.I hope that my research will provide constructive comments on how to use the newspaper APP to explore a favorable path for the newspaper transformation.