Exploration And Practice Of Traditional Newspaper Industry In New Media Environment

Under the trend of rapid development in new media and media convergence,the traditional newspaper industry is exploring how to transform and actively develop news clients in the new environment.In this context,November 17,2015,Jiangsu Xinhua Daily launched the Intersection news client officially.the platform of news and service functions has become an important practice in the exploration and transformation of Xinhua Daily.It will form the industry-wide network mobile matrix of Xinhua Daily,that Intersection news client will come out with the original Microblog group,Wechat group and mobile phone newspapers,which can achieve the re-starting of the newspaper group in the media pattern of major changes.Up to now,Intersection news client has operated on-line more than one year,it is still in the exploratory period and the early growth,facing the user size,platform influence,profit model and many other challenges.This paper attempts to study the status quo,challenges and existing problems in the process of transition,through the research on the current situation of news client positioning,content production mode,evaluation system,promotion mode and business model of Xinhua Daily Intersection Problems and shortcomings,so as to its future development trends and direction to put forward some ideas.In the analysis of the status quo at the same time,this article will combine the communication of new technologies,new forms in recent two years,to explore the Intersection news client in the future development.The Intersection news client how to play their own traditional advantages,how to use the new means of communication skills,to serve the news content and services.In addition,it is necessary to take the user experience into account,in order to enhance the user sticky,to maintain a good client sustainable operation.At the same time,it raises the thinking about the traditional paper media through the development of news client.