The Study On The Medium Culture Of The Educated Youth TV Dramas From The Perspective Of Consumerism

The educated youth group is a unique and impressive part of Chinese contemporary history.They attended by the reform and opening up,experienced suffering and faced to the opportunities,whose fate is full of legend,due to the particular period.After more than 40 years,educated youth drama has presented a large number of excellent works.There is still few research or discussion om the whole form the perspective of medium culture under the consumerism till now.In a specific sense,globalization is the globalization of consumerism as consumerism paved the way for the globalization of capitals.The culture of consumerism becomes an inevitable social reality in China since the 21 st century with the ongoing process of cultural globalization and the social,economic and cultural transformation in China brought force by media market reformation.In consumerism society,mass media acts as the basic carrier to communicate consumerism culture,and affluenza is a popular social disease under the influence of consumerism.Through the commercialization and mass media entertainment,mass media constantly excited the consumer's shopping desire and appetite,and then formed one-dimensional model.Under the guidance of consumerism,the spreading of affluenza has threatened on the healthy development of medium culture,and brought serious spiritual crisis.Medium culture as a kind of commercialized and intangible goods exerts a great influence on various forms of consumption with its direct visual and auditory stimuli to consumers.Also,it is able to affect consumers indirectly by serving desired ideological functions.This article take example of the educated youth drama,use the text study method and literature research method,study the educated youth drama since 1982 to now.In order to analysis under the consumerism and the medium culture together function,the dramas mathes expense the idol which play itself carries on,as well as fashion expense including the mark,the culture use value and so on.Moreover,the emotional consumption which for the satisfied desire,the release the mood.Draws the conclusion from this article: the expense culture deepens day by day regarding the mass media's influence,the life actual need is yielding to expense desire satisfying,the Chinese tradition expense pattern substitutes as the desire core pattern,in some kind of degree,the medium is constructing “the reality”,constructs people's cognition way,causes the people satisfy the mark information which provides,voluntarily accepts the mar towing,so the mass media realized the control of society.