Propagation Mainland Inspirational Youth Drama In The New Media Environment

In new media age, due to the continuous development of media technology and media environment, the stimulation of government policy and TV market competition, network television series pattern of new media come into being at the historic moment. Compared with the traditional TV media, TV drama program own differ channel richer content、more diversified marketing strategy, free and autonomous on demand, and so on.As a form of drama types, however, youth inspirational drama is bearing the weight of the cultural education to broader mission, should highly promoting the humanistic care concept, focusing on the present young generation to struggle, struggle, effort, out of the mental state, to the formation of the contemporary correct values and guidance have wider implications.So put the perspective on the study of youth inspirational drama has a great practical value. In the same time, with the continuous development of the media environment change for the youth inspirational drama is one of the series type, also in constant challenges of new media, especially to the digital media industry today, network new media constantly enrich the audience’s life and entertainment. From waiting in front of the television drama on time to the turned on the computer random on-demand channel TV anytime, to cell phone anytime and anywhere to watch good TV series, network new media gradually occupied the TV audience choice space. New media for youth inspirational drama show better people’s living environment, life style and value orientation, provides the mode of transmission diversity and richness and platforms. Make good use of network TV, mobile TV and other new media platform, the core of promoting youth inspirational drama influence will carry forward the Chinese traditional culture and the revitalization of China’s cultural industry development path carved out a vast heaven and earth, for the inspiring Chinese culture in the international culture communication in the field of great development of prosperity to lay a good opportunity.Starting from the overall context of papers,this paper will be divided into five parts, the first part is the general overview of inspirational television, the definition and historical origin, present situation and development trend of investigation and comb. The second part mainly according to the propagation characteristics of the network new media itself discusses the youth inspirational TV series in network transmission mode of transmission, comparing with traditional TV media dissemination way. The third part, first of all, from the two aspects of the structure and characteristics of network new media audiences to the network media audience analysis, finally from the "use and satisfaction" theory and the focus spread Angle in this paper, the network transmission way affect youth inspirational drama audience. The fourth part, according to the network transmission mode of transmission of youth inspirational drama audience and watch the way, the effect of exploration is more advantageous to youth inspirational drama of marketing communication strategy, to better promote positive values of self-help service.The purpose of this paper is to dig under the new media era of Chinese youth inspirational drama in the transmission of some new ideas and new characteristics of the audience, youth inspirational drama choose to new media environment for the thesis of the research object, explore the new media environment effective youth inspirational drama inheritance path. In the exploration of practice the author choose from broadcast, broadcast platform, as well as focus on the form of rich content, proposed in the traditional way of playing again, digging out the network under the original youth inspirational drama, interactive viewing of new TV media and media convergence under the derivative of weibo. Hoping to making good use of network TV, mobile TV and other new media platform, the core of promoting youth inspirational drama influence on help, also hope to the development direction of domestic youth inspirational drama and creative thinking, communication strategy has some reference value.