Strategy Research Of China’s Popular Youth Idol Drama In The New Century

Youth idol drama in China has experienced almost30years of development in the new century has become mature, and get rid of the past copying imitating painstakingly and the lack of its own positioning model, found a suitable for their survival development, become one of the main types of TV series in China. Since the new century, a number of youth idol drama hit further enlarged the influence of this type of TV series, but compared with countries such as Japan and South Korea youth idol drama, youth idol drama in the new century in our country play writing, production and marketing, brand, etc, there is a certain gap, so how to further improve the innovation in the existing foundation, make the youth idol drama to get rapid development in our country and enhance the international competitiveness is of great research value.From youth idol drama popular strategy to cut into, this paper aims to analyze and find out the popular strategies used by the youth idol drama and its practice, through this for research methodology, for our country youth idol drama innovation thinking and provide feasible basis for improvement of the overall quality, this paper USES literature research, theoretical study, comparative study method, case method and other research methods, first has carried on the definition to the youth idol drama and development overview, and sum up the youth idol drama type traits and hit the typical characteristics of youth idol drama. Then embarks from the system of youth idol drama play the overall link, from the Angle of sociology, analyzes factors that influences the use of strategy, focuses on the strategy of the youth idol drama hit form and its application, and from the Angle of communication and audience analysis strategy using the theoretical analysis, at the end of the paper to our country youth idol drama hit the shortcomings in the course of strategy analysis and puts forward improvement measures. Through the above research, the author of this paper concludes the youth idol drama is popular with the dissimilation strategy on the content planning, story the choreography commercial narrative strategies, director and acting on the brand strategy, with the audience as the center of the strip layout strategy and show consistent with platform concept of channels on the strategy, agenda-setting and interactive marketing strategy and so on the many kinds of production, the production and the result of the marketing strategy. Compared with Japan and South Korea youth idol drama, such as production in countries with high levels, youth idol drama on the popular strategies used in our country there is insufficient light creation, marketing planning innovation,brand lack of continuity, do not have a higher level of industrialization is insufficient, can enhance the consciousness of the native, emphasize brand strength, into the improvements on the international element and so on. Research of this paper systematically expounds the youth idol drama popular strategy, put forward feasible Suggestions for our future development of the youth idol drama, also provide theory and practice of reference for other types of TV system in our country...