Research On Internet Communication Under Consumerism Culture Influence

Consumerism is a kind of life style, societal-cultural phenomena or compound system of values and conception, which came into being and prevailed over the whole American 1920s and 1930s. This kind of values infiltrated our country by internet communication, which was endowed with Chinese characteristics these days. Consumerism culture produced a profound influence on politic, economy, culture and people's life style in our country. Cyber-media, as a strong penetrative media, have a critical impact on forming and developing of consumerism values. However, cyber-media themselves were affected by consumerism philosophy one way or another. Author takes text analytical as a basic research method in this article. This article is trying to probe into consumerism and its connotation in a semeiological perspective to interpret these terms and concepts. Meanwhile, this article analyses several hot internet communication phenomenon under consumerism influence, etc. blog, cyber-news, cyber-ads. This article finally discusses developing strategy and outlet of cyber-media under consumerism influence. Among the author's, there is a comparison between cyber-media and other mass media. This article also makes mention of the import and reference of some foreign communication theories. The author is looking forward to a profitable effect on cyber-media construction through this article.