The Study On The Consumption Culture Of The Reds In Network

In 2016 PAPI sauce advertisement to twenty-two million price auction,causing the industry network onlookers.The network Reds phenomenon in the past 20 years in the development process through a series of upgrades,Fengjie,Furong ance because ugly and funny criticized,now the red net with young fashion attitude to create a new economic model--"Red Net economy",and becoming the focus and topic center of the whole social.This article from the perspective of consumerism culture phenomenon of network stars,through the analysis of the literature on qualitative network reds,through analyzing the development history of the network reds,with sociology,cultural studies,communication studies,semiotics and other related theories as the basis,combined with the classic web case reveals the phenomenon of network stars and consumerism culture the connotation find the balance point of economic benefit and social benefit for the development of red net economy.From the macro history of Web review,the network Reds phenomenon under the social background of the.20 century in China in 90 s through a series of social change,consumerism,consumption culture,mass culture and postmodernism cultural thoughts of mutual collision,affect our cultural pattern,mass culture began to pop up,shaking the traditional culture,the elite cultural dominance.The phenomenon of network stars influence development by the culture of consumerism in this background,the network Reds phenomenon from carrying the dream idol gradually consumerism turn,the network Reds has evolved into the characterization of consumerism culture.At the same time to promote the role of Reds phenomenon spread to the culture of consumerism,fame means network reds with consumerism,the network Reds showing the contents of entertainment,vision,desire represents the culture of consumerism,the web dissemination effect Fruit promote consumerism culture The dialectical point of view,a nod to the "redistribution network Reds" phenomenon that discourse rights,promote the positive significance of social democratic consciousness.The negative effects are produced at the same time the network Reds phenomenon,such as the Internet spiritual emptiness,spread of vulgar culture,criticizing teenagers moral bad role model.