A Study On Network Reds Economy And Its Value-cashing

In the era of mobile Internet,the we media may become a main way to product and spread information.The we media have done a natural combination of the process of the content production and consumption,created the network reds of keeping pace with times from generation to generation,and gave birth to a new network reds economy.which benefit from the character of the we media,such as the evolution and popularization of social tools,the public,high speed,low cost content production and dissemination,deep penetration of social impact and other characteristics.Network Reds Economy makes full use of various media platforms to help individuals achieve brand building and image maintenance,gain a lot of attention,and use its unique consumption patterns to obtain substantial income,and ultimately blazed a new way of making money in the contemporary media entertainment industry,cultural and creative industries and network new economy.Based on this understanding,this paper tries to sort out the development of Chinese network reds in the past ten years,analyze the characteristics of its different stages,and the commercialization of Reds in various times.This paper concerned about the future commercial development of Reds,and its pursuit of innovation.It focuses on the more conscious and more professional business operation mode and its profitability in the Network Reds Economy,and discusses the difficulties and problems,in the hope of benefiting the development of Chinese network reds economy.