Research On The Development And Transformation Of The Provincial People's Broadcasting Station Under The Background Of "Internet+"

Against the backdrop of the rapid development of information technology, the information age featuring digitalization and networking has been changing people's life with digitalization, networking, real-time transformation and rapidity becoming the new normal of news transmission. The “internet+” new media has fundamentally transformed people's life and work and diversified today's media environment. WeChat,electronic newspapers, online network, digital TV, live video and other new media,characterized by openness, individuality and intelligence, are advancing the constant deepening of the third industrial revolution represented by information technology and network technology and infiltrating into each aspect of social production, thus changing people's thinking, behavior and living patterns. After the wide application of mobile internet in particular, the normalization of internet communication, as the fastest developing and widely applied living and working form, has shaped the new modern social life, giving rise to the endlessly emerging approaches of netnews report,confsuing and impacting the mode of news transmissions and forcing the traditional media and new media to pursue integrative development in games.Under the background of the integration of “internet+” new media with the traditional media and in face of the challenges and opportunities brought by transformation development, the radio station, as a traditional media, has developed from the single wireless broadcast mode to the diversified development pattern, such as online network, live broadcast and expedited forwarding, whose rapid and dynamic reporting has provided the audiences with all-dimensional and multi-channel service mode featuring rich information, convenience and individuality and meeting the psychological demands of young audiences as time requires by offering the direct,interactive and dynamic communication mode, drawing closer the distance between people, reducing space and avoiding information asymmetry.After comprehensive analysis of the development history and current status of Zhengzhou People's Radio, this paper has expounded on the objectives and significance of the transformation development of people's radio in provincial capitals and clarified the advantages and characteristics of radio under the background of “internet+”. At the meantime, case analysis method and survey research method are employed to probe into the existing issues of Zhengzhou People's Radio on the basis of its successful case and development experience. This paper proposes the state-of-the-art design concepts and development strategies for the transformation development of traditional radio stations and provides suggestions for reference and improvement for the development ofpeople's radio in provincial capitals in the context of “internet+”.