Research On The Way And Countermeasure Of Media Conversion Of Zhengzhou Newspaper Group

In today's society where Internet technology has been universally developed,the living environment of the media industry has undergone unprecedented changes.The traditional newspaper industry has been significantly affected by the digital media.In particular,the share of advertising has been squeezed by the Internet,and the paper media has been increasingly microblogged.The replacement of emerging media such as WeChat and news clients has made public opinion positions seriously threatened as never before.On the one hand,digital technology brings opportunities for the development of the newspaper industry,and also brings breakthroughs for the integration and development of new and old media.On the other hand,the digitalization of the newspaper media has also brought competition within the newspaper industry.Based on this profound change,all major newspapers in the country have to explore the path of transformation and development,in order to achieve market share and be invincible in the development of the news industry.The development of new media has made the traditional newspaper industry realize that the integration of Internet thinking and the realization of the advantages of new and old media is the only way out.As an influential media group in the Central Plains region,Zhengzhou Newspaper Group has also continuously explored the way out in the tide of media integration.After experiencing the stages of system improvement,platform integration and functional perfection,it has achieved some real integration results.However,there are also many problems in the practice of integration.This paper takes the process of Zhengzhou Newspaper Group's transformation and development as an example,analyzes its transformation and development status,its achievements and the main problems it faces,and proposes corresponding countermeasures and measures to provide reference for other media transformation and development.Specifically,through six parts,we will sort out and explore the road of group transformation.The specific contents are as follows: Firstly,the introduction part focuses on the development trend of new media,and proposes the background of the topic,the source of the topic,the main research content,the research method to be adopted,the technical route and implementation plan,the research conditions and experimental conditions required.The second part summarizes the general knowledge and related theories of the transformation and development of the medium;the third part summarizes the status quo and effectiveness of the transformation and development of the newspaper group,analyzes the process of its development and the various platforms.The fourth part explores the trend,dilemma and reasons of the transformation and development of the newspaper group,points out the shortcomings in the management system,the mechanism of retaining people,and the content of products;the fifth part is the path of the transformation and development of the newspaper group.The measures put forward specific suggestions.The sixth part summarizes the main conclusions of the newspaper industry research and prospects for the follow-up research,in order to achieve in-depth research on the transformation and development of the newspaper industry.Through combing and analysis,it is found that Zhengzhou Newspaper Group's transformation and development of the media has achieved initial success,but there are still many problems to be solved.Therefore,it is necessary to learn from the valuable experience of the transformation and development of other newspaper groups under the promotion of digital technology.The transformation of the newspaper industry is bigger and faster.