Research On The Professional Value Of Traditional Media Professionals Transforming To Internet Platforms

The media industry is going through a shake-up.After entering the era of mobile interconnection,technological changes have brought about great changes in the content production and communication technologies of the media industry.The strong impact of new media has made the survival environment of traditional media declining A large number of traditional media people have chosen to leave the transition.In this study,we take the departure cases and departure discourses of traditional media people as samples,and use the methods of Content analysis,case analysis and interview to analyze the career value of traditional media people in the transformation of Internet platform.Starting from the representativeness of the research objects,this study identifies "traditional media people" who have worked in the traditional media,such as TV stations,newspapers,radio stations,magazines and so on,which belong to the administrative organs directly under the State This group has always taken "the media is the mouthpiece of the party and the people" as its working principle,and is more typical of a group with high professional media literacy,professionalism,value judgment and sense of social responsibility.Through the analysis of many real cases of the transformation of traditional media people,this paper takes the division method of Zhao Xishun's professional value as the theoretical basis,and according to the operational situation of the paper,zhao Xishun's method is further divided into two levels: "personal professional value" and "social professional value".Personal professional value includes two aspects: Meeting economic needs and achieving self-improvement The social professional value includes two aspects: the Social Service and the social prestige.This study begins with the argument that traditional media people have played an important role in the transition of Internet platform in the three times of turnover.The second step is to analyze the subjective appeal of the traditional media to realize the individual professional value.On the one hand,the traditional media person transforms the Internet platform to realize the self-enhancement.First,after the transformation of other social industries,the transformed traditional media people can maintain and improve their competitiveness with their own media genes;second,after the transformation of the Internet platform,the traditional media people not only break through the restriction of the traditional media system,but also adapt to the historyand embrace the new media impact,helping them to jump out of their own professional dilemma.Third,the transformation of the Internet platform for traditional media people can further their professional ideals and help media people realize a new start For example,while restoring journalistic ideals,easing the health stress of a long history of irregular work and rest,and the inability to balance family life,and enjoying the work and lifestyle of a new job,it also puts an end to the long-standing threats to the personal safety of traditional media people.On the other hand,the traditional media through the transformation of the Internet platform also put an end to the "pay and return is not in proportion" poignancy,to meet their economic needs,improve the standard of living and quality of life,to meet their low-level needs.The third step,analyzes the traditional media person transformation Internet platform realizes the social occupation value goal pursue,mainly two aspects launch the analysis.One aspect is being able to devote yourself to social service.First,the transformation of media technology has also had a great impact on all sectors of society.The transformation of traditional media people into all sectors of society is the General Trend It will play a very important role in the formation and development of social media in various industries.A large number of traditional media people have transformed themselves into various industries in society.At the places where media-oriented development has been implemented in various industries,media literacy factors have been infiltrated into the blood of media-oriented development in various industries,and the ecology of information communication in various industries has been changed Take up the responsibility and mission that each traditional media person once committed to promote the social progress,construct the social information dissemination environment of health dissemination.Second,the transformation of the Internet platform for traditional media people can also play a role in promoting the development of the media industry It is mainly manifested in bringing professionalism to the development of new media,accelerating the transformation of traditional media,and bringing opportunities for the development of traditional media.On the other hand,the transformation of traditional media people to Internet platforms can gain social prestige.Many of the things that traditional media people have done since their transformation have played a great role in promoting social progress and development.These actions have not only won them the admiration and respect of the society,but also won them Social Prestige A high level of demand is achieved.Finally,analyze the bottleneck and problem that the traditionalmedia person transforms the Internet platform to give full play to the professional value.After the transformation of the traditional media people,the media thought is frustrated,there are obstacles to change,the role is difficult to change,there are a lot of forced "second run away",the work task is aggravated,and the pressure of survival is increased.