Research On Book Quality Evaluation And Promotion Strategy Of Z Publishing Press

With the increasing emphasis on the cultural industry,the book publishing industry competition is becoming increasingly fierce.Book quality is the core of every publishing house.Press in order to build brand books,best-selling books,boutique books,book quality is its solid foundation.Only to enhance the quality of books in order to win the book market,improve the quality of books should be the publisher of each professional pursuit and goals.Only high-quality books can be harvested "double benefit",it is conducive to publishing a good image.In recent years,the decline in the quality of books has become a significant problem in the publishing industry,plaguing the publisher,so the research and exploration of the quality of the library to enhance the strategy has a positive reality and importance.Based on the theory of quality,quality of books and quality management,this paper analyzes the main problems and causes of the quality of books in Z publishing house.The main influencing factors of book quality are analyzed,and the literature analysis and questionnaire This paper uses the method of AHP to determine the weight of each index and takes the two books of Z Publishing as an example.Based on the evaluation index system,the fuzzy comprehensive evaluation method is used to evaluate the quality of the book.,Which proves the validity of the research ideas and methods.And finally put forward Z publishers to enhance the quality of their books strategy.Research ideas and methods for the Z publishing house and other publishers to develop and implement the strategy to enhance the quality of books has a certain reference value.