Rearch On Book Ranking Based On Multi-index Comprehensive Evaluation

This paper focuses on the phenomenon of a large number of book rankings in China.This paper considers that today's different book ranking activities are too subjective that lack clear selection rules and systematic construction by starting with the analysis of the current situation and the existing problems of the book rankings.On the basis of previous studies,this paper attempts to build a comprehensive multi-index selection method combining quantitative analysis and qualitative analysis to set a good example for the optimization and systematization of the book ranking.The essence of the current book ranking is that the main body of the selection examines the books within a certain range according to the standard,which is a comprehensive evaluation of books.Today's book rankings have problems in the comprehensive evaluation of books,such as fuzzy classification criteria,lack of systematic construction of selection indicators,and unclear selection rules.multi-index construction aims at the problems existing in the current book rankings,and hopes to improve the selection rules of the book rankings by constructing multiple indicators with clear levels to balance the problem of excessive subjectivity of the book rankings,and make some attempts to build the book rankings systematically.At present,the book ranking is gradually becoming the comprehensive evaluation of books,and the book recommendation is called "good book list","recommended book recommendation" or "annual book list",which has become a dynamic reflection of the publishing market,shouldering the responsibility of maintaining the order of publishing and promoting the book society function of construction.The article choose some book rankings published in 2019 as example,and analyze the basic situation of the book selection body and rules,and the results of the selections,which can reflect the publishing market by the book rankings and the unknown rules of the book rankings and lack of objectivity.The jury is considered by the activity organizer and is composed of scholars,senior publishing practitioners,media and book reviewers.The article proposes thatafter the initial jury selection of the present judging rules,the final list results will be comprehensively evaluated by multiple indicators,and based on the previous analysis and a large number of papers,three first-level indicators of book quality,market performance and reader feedback have been considered.After the refinement,nine second-level indicators are the quality of topic selection,the error rate of editing and proofreading,the design of the layout,the quality of printing,the number of prints,the sales volume,the voting score,poor evaluation rate and Douban score in the platform.Based on the theory of fuzzy analytic hierarchy process-entropy weight method,multi-index evaluation data is processed,and the relatively objective comprehensive score is calculated by combining the subjective weights of the fuzzy analytic hierarchy process and the objective weights of the entropy weight method to accomplish the book rankings.The select the books published in 2019,and conduct sorting experiments through the collected relevant data and simulation data,calculate the comprehensive score and rank them according to high and low,and get the test results.Through research analysis and preliminary theoretical verification,this method is practical and feasible.From the establishment of the index to the application of the model,the calculation is based on the fuzzy hierarchy-entropy weight method combined with scoring and objective data to balance the subjective arbitrariness generated by the voting selection and scoring.The comprehensive index can afford the function of reading guidance and cultural consumption guidance The article uses multi-index comprehensive evaluation combining subjective scoring and objective data,which aims to provide the possibility of optimizing the selection rules of the book rankings.