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Research On The Internet Medium Influence Promotion Strategy Of W Website

Posted on:2018-07-26Degree:MasterType:Thesis
Country:ChinaCandidate:Q C TanFull Text:PDF
GTID:2348330533966398Subject:Senior management of industrial and commercial management
Abstract/Summary:PDF Full Text Request
As a new type of media,network media has emerged with the development of the Internet,and has gained a better development.From the current development of the situation,China's network media has formed its own industry characteristics.But with the development of society,especially the change of the external environment of the development of the network media,the network media is facing great uncertainty in the development.In this context,the network media need to have a clear understanding of their own influence on the premise,and constantly enhance their own influence.Therefore,it is very important to construct a scientific and perfect evaluation index system and evaluation model of network media influence,and to provide scientific basis for evaluating the influence of the network media science evaluation.This article is an instance of a binding to be sexy,media impact analysis and discussion of the evaluation issues,aim is to network the media influence evaluation index system and evaluation model of research,scientific evaluation method of network media influence,for the network itself to improve its mode of operation,management,provide effective support.For this reason,this study defined the network media clout and influence evaluation based on the basic concept of network media,to build a network media impact evaluation framework to be sexy,and focuses on the influence of network media study on the evaluation index system and evaluation model and implementation evaluation of the influence to be sexy.Through this research,from the network media influence points to two aspects of market influence and social influence,to build up the evaluation index system of network media influence,is established based on the improved matter element evaluation model of the model-GAHP method,as the science of the influence of network media evaluation to provide support.
Keywords/Search Tags:Network media influence, influence evaluation, matter element model, Group-decision analytic hierarchy process
PDF Full Text Request
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