Study On Frames Of Media Reports On Doctor-Patient Relationship

With the relationship between doctors and patients tensing increasingly,reports of media on such issues have been concerned and evaluated more widely.And the media has gradually been regarded as an important factor in affecting the relationship of doctor-patient.The paper aims at exploring how the domestic media to construct topics on doctor-patient,how many news frames with different values and limitations there are,and whether the media highlights conflicts and contradictions in reports on doctor-patient's relationship.Based on the frame theory,this paper tries to analyze the doctor-patient relationship reports during 2011 to 2015 reported on the People's Daily and Southern Metropolitan by the methods of content analysis and text analysis.It has been found that traditional party newspaper reports on the doctor-patient relationship focus on the topic of “ponder and suggestion”,presenting a political framework of propaganda and guidance as a whole.The political frame is conducive to abate conflict between doctors and patients and to eliminate their hostility.But the pattern is prominent with the theme selection serious biased.While,commercialized papers focus on the information of events with more varied contents and present a fact frame of multivariate information.That plays an effective role to supervise and to promote the solution of the event.But it has many sensational reports on victims of the doctors which demonstrating the lacking of professionalism.Finally,based on the above research,this paper summarizes the common feathers and the need of improvements of two media reporting frames.What's more,the paper holds that the social responsibility consciousness of the media is becoming more and more prominent,and the way of reporting conflict events has been improved with diluting the conflict and the contradiction between doctors and patients.