The Research On The Transformation And Impact Of News Headlines From The Perspective Of Media Change

Into the New Media Age, the function and significance of news headlines have been changed. The effect of news headlines have been more and more outstanding. On the one hand, the news headlines act a more important role to news communication effect than before, on the other hand, the title anomie phenomenon is becoming more and more popular, the social impact has been more and more prominent. Therefore, combing the development of news headlines, clarify the motivation, performance and effect about the birth and evolvement of the news headlines have important practical significance.In different media form, the form and function of news headlines is different, also can say that the development of news headlines, has tight relationship with media transmission characteristics in the process of development and change. As for our country, the news headlines was first appeared in the modern commercial newspapers, and formed in the course of the continuous improvement of the print media in mass communication environment to meet the demand of the standardization, into the New Media Age, news title is not only significant changes in form, its role and influence also become different. Therefore, the evolution of the news headlines can not leave the background of media change, select the development of news headlines in the perspective of media change to study, has more in-depth significance.Based on print media, electronic media and emerging media based on Internet technology trajectory the medium change, choose the modern newspapers and modern traditional newspapers, radio and television, web site and with mobile client, the news media news WeChat public number represented by the new media, the form of the five kinds of media headlines, according to the analysis of the characteristics of the development of news headlines is a kind of media in front of the retaining the essence on the basis of the combination of the medium characteristic, continued innovation, its trajectory reflects the laws of continuity and innovation coexist.