A Study On The Difference Of News Headlines Of Cross-media Forms

The reports of the recent or emerging facts in the political life of the country are called political news.The political news related to the policies,policies and activities of political parties,social groups and social forces in dealing with national life and international relations have a crucial role in the cultivation of citizens’ political quality,the stability of national political life and the development of social harmony The Under the stimulation of information explosion,the way of receiving information has entered the epoch,and the production of political news headlines plays an important role in the spread of political news.For the media ecosystem,the new media media environment gradually formed,in order to meet the audience information needs of thousands of differences,the audience has been refined by various media,the way has been from the previous "mass communication" evolved to the present " Focus on the spread of ".With the growing variety of media media coverage of the news platform also showed a diversification trend,including PC(news site),mobile APP(mobile news client),WeChat public number to become the three major media news reports platform.This kind of news professional media platform again news class audience constantly refine,form a form of the division of the situation,affecting the production of political news headlines.This paper chooses the media-observer network series which is developed rapidly with the help of new media.Through the literature analysis method,the text analysis method and the comparative research method,the new media communication platform PC side,the mobile phone APP,the micro-public Of the political news headlines.From the three different media political news headlines of grammatical statements,wording phrases,news elements and other aspects of comparative differences in the study,analysis of their political news headlines production characteristics.Finally,from the "theory of audience research" in public communication and the "public theory" of public relations,the author analyzes the reasons of the difference of three different media and political news headlines,seizes the different rules of title and puts the audience for different media,Dissemination to provide theoretical basis,to guide the practice in order to achieve better communication effect.In addition,there is no literature on the research of the political news headlines in the main new media communication platform of the current affairs news.The research topic of this paper just fills the gaps in this field and provides reference for the research of the political news headlines of other different new media platforms.