Research On The Communication Mechanism Of Crisis Communication In Colleges And Universities From We Media

Colleges and universities are the bridgehead of ideological and cultural exchanges,which is the focus of social contradictions.The stability of institutions of higher learning has always been a barometer of social stability in China,not only reflects the glorious development of China's achievements,but also reflects the social transformation of various social contradictions.These contradictions under a variety of reasons,the long-term brewing eventually manifested as frequent outbreak of college crisis,not only interfere with the normal teaching activities of colleges and universities,but also to the social image of the university caused a very serious damage.Information communication runs through the various stages of crisis transmission in colleges and universities.The communication mechanism in the crisis of colleges and universities leads the flow of crisis information,and determines whether the crisis parties and the stakeholders can communicate fairly fair and impartial.With the arrival of the media age,the crisis-related information can be spread quickly and widely,a variety of media intervention,in a very short period of time to enlarge the impact of the extent and scope of events,shorten the crisis manager response interval The governance of the crisis in colleges and universities brings new challenges and opportunities.This paper attempts to break the bondage and boundaries between disciplines and analyze the crisis theory of diversity-related disciplines.Combining with the current situation and main problems of crisis communication in colleges and universities in China,the typical college crisis events such as Lanzhou Jiaotong University Bowen University teachers dismissed the event And so on,from the media to the college crisis brought about by the new changes,new challenges as the starting point,from the crisis of communication and failure of communication and successful lessons learned from the media era of crisis communication and communication of the special mechanism,try to sum up the application Crisis Communication Strategy in Colleges and Universities from the Media.