Crisis Spread In The Context Of The Government The Media And The Public Information Communication Mechanism Research

"Moments trembling moments, Monday," in this crisis loom over the age, all sorts of crisis occurred frequently, and crises and sudden and highly destructive. Therefore, in the crisis, the government, the media and the public will become the main concern of three events during the effective information transmission, and good communication and to solve the crisis has become particularly important. This is based on "5.12 Wenchuan Earthquake", based on the basis of the reflection from the perspective of communication, and through the crisis information dissemination process, the government, the media and the public function role among the relatively accurate positioning and analysis, construct crisis spread in the context of the government, the media and the public information communication mechanism. In this mechanism, the government as the crisis spread information in the process of information management, the media as the crisis spread information in the process of information, the public as a communicator crises in the process of information transmission, in this image information system through the information interaction, realize benign information transmission of timeliness, effectiveness, smooth general characteristic.This research method mainly based on a literature research and demonstration. One is to study literature information and ideas of the comprehensive and systematic pectination and research. The paper mainly based on "5.12 Wenchuan Earthquake" empirical research foundation, the data are from firsthand material, data recovery after the spss15.0 theinternationally adopted data analysis software.