Design & Realization Of Commercial Bank VIP Customer Information Management System Based On B/S Architecture

Following the accession of China to the World Trade Organization(WTO),Economic globalization has promoted the development of financial globalization,and finance-related resources on a global configuration rate increase gradually.From the domestic economic situation,China's market economic system has been improved,the external economic environment facing banks has undergone major changes.The main results are as follows: the state has reduced its deposit and loan rate,and the bank deposit and loan ratio has been reduced and the profit level has been reduced.From the financial industry point of view,with the deepening of the national economic system reform,the traditional extensive,extension of the management philosophy and development of the road more narrow.In the background of multi-factor competition,the competition pressure of banks is getting bigger and bigger,so the effective management of the customers is very important to the development of the banking industry.At present,the commercial banks have given full attention to VIP customers to develop effective management strategies,in order to can be better manage VIP customers,enhance the efficiency of commercial banks,and increase the income of commercial banks.According to the actual demand of an Agricultural & Commerce Bank in the high-end customer information management,combined with their own experience in the management of VIP customers in the retail financial line,using B / S architecture,using My Eclipse as a development tool,through SQL Server 2012 Create a database of systems that use ADO technology to access the database.The main function of the system consists of customer information management,statistical analysis reports,customer service management,system maintenance operation management,marketing management and other modules.Through test,the VIP integral management system can provide bank VIP customers differentiation,personalized,modern services,reduce the manpower,increase the circulation of the VIP card,enhanced viscosity between Banks and their customers.