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An Analysis Of The Status Quo And Development Strategies Of Publishing Biographical Books Of People's Publishing House

Posted on:2021-01-31Degree:MasterType:Thesis
Country:ChinaCandidate:J J ZhangFull Text:PDF
GTID:2428330611488137Subject:Publishing
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In the new era,China is at the crossroads of the third scientific and technological revolution.It is a critical period related to the national sports.This affects the contemporary mission of the book and affects readers' needs and preferences.Books need to help the world to understand China,and also need to record China 's prosperous people,and also need to inspire Chinese children to fight for power.Biography books are a good way and carrier,but only the published books are delivered to more people and the content produce more far-reaching influence,biographical books can only fulfill this mission.Therefore,better research on readers is conducive to the publication of books and the fulfillment of mission.As the first well-known comprehensive publishing house of philosophy and social sciences in my country,as well as one of only four central public welfare publishing houses in China,People's Publishing House should shoulder this mission and take a leading role.This article mainly takes the biographical books of People's Publishing House since2011 as the research object,and comprehensively analyzes the publishing status and development strategies of the biographical books of the People's Publishing House.The publishing status includes relevant publishing and editing departments,publishing achievements,publishing characteristics,publishing advantages and disadvantages.I hope this article can provide some reference for scholars to further study biographical books and People's Publishing House.The research methods used in this article are mainly literature analysis and case analysis,and comparative analysis is also used.Through the use of literature research methods,it helps to define the relevant concepts of the People's Publishing House'sbiographical books,and also provides theoretical support for the analysis of biographical books in this article;through the use of case analysis,it more vividly shows the People's Publishing House.The publishing status of biographical books;through the use of comparative analysis,it clearly shows the publishing characteristics of biographical books of People's Publishing House.Finally,through the research on the biographical books of the People's Publishing House,this paper draws the publishing status and development strategies of the biographical books of the People's Publishing House,which provides some inspiration for scholars to further study related fields.
Keywords/Search Tags:children's books, brand building, publishing brand, Qingdao Publishing House
PDF Full Text Request
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