Research On The Transformation Strategy Of Urban Publishing House Under The Digital Background

"much starker choices-and graver consequences-in" China press and publication,radio,film and television industry development plan,clear will deepen the transformation and integration development as "much starker choices-and graver consequences-in" important task of the development of press and publication industry.City press as a special subject,the implementation of digital transformation,is both a response to the need of national strategy,and conform to industry and the development trend of our times.As a typical case study,this paper takes Qingdao publishing group,combing its digital transformation of objectives,strategies,achievements and existing problems.On the one hand,on the successful experiences and practices of effective summary,press the digital transformation to provide reference for other cities;On the other hand,for the existing problems and combined with the digital publishing industry development present situation and the latest trends,from the content,idea,the new formats,such as technical dimensions corresponding Suggestions are put forward.City press and the development of interaction between city is another important research object,this paper which on the one hand is the promotion of urban comprehensive strength,especially the cultural soft strength and promoting overall cultural atmosphere of the city without output as a cultural and intellectualproduction base of press.Article through the analysis of the concept of city press,characteristics,development situation and prospects of combing city press digital transformation of strengths,weaknesses,facing the internal and external opportunities and challenges,using economics point of view of urban culture,city press and interactive significance between the city development and to deepen the development of space,promote the city press more clear clearly understand the economy,culture and social development in the city itself plays an irreplaceable role,to accelerate the city press in urban cultural taste and strength ascension the awakening of subject consciousness,the transformation of city press and digital integration targeted policy recommendations.