A Study Of Lin Yutang's Thought Of Cultural Communication

This study starts from the text of Lin Yutang < The Gay Genius:The Life and Times of Su Tungpo >,from structuralism and Semiotics Perspective,with the help of Roland Barthes text analysis techniques,the overall structure of the book features summarized,that the text of "Su Dongpo biography" the unique internal structure,has a relatively independent but mutually Narrative symbol system,common formed its unique culture communication symbol system.Moreover,as Lin Yutang in the "biography of Lin Yutang" cast the shadow of their own thinking,therefore,this work also summarizes the cultural transmission of the idea of the idea of "the book of songs" in the "biography of Su Dongpo".This study suggests that "Su Dongpo" embodies the characteristics of Lin Yutang thought of cultural communication and the text itself has the prominent narrative depth in the text,in the process of constructing Su Dongpo highlights the two element structure character and ideological characteristics,has the unique advantages of text structure.In < The Gay Genius:The Life and Times of Su Tungpo >,Lin Yutang has refined individualism,humor,joy and the rhythm of narrative codes,will China Taoist culture and epicurean,Nietzsche's Dionysian spirit were internal docking,and in contemporary phenomenology,existentialism level gives Su Dong slope with characteristics of the contemporary spirit of personality,the realization of Lin Yutang in the dissemination of culture construction and ideological level of spiritual sublimation.Lin Yutang is the basic cultural communication strategy in China cultural spirit with western spirit,although the external communication,but cultural interpretation strategy is the east direction,with the "west to East" perspective,conforms to the contemporary international cultural communication "in the experience,basic trends and ideas on the global field of vision",where thisis the practical significance of Lin Yutang's cultural communication research.At the same time,Lin Yutang played a Microhistory advantage and high context culture communication and other bottom communication strategy,using the context of world thought,embodies the construction of human level culture communication platform to open up the valuable experience is of great significance for the dissemination of culture originality,this is especially practical.