Empirical Study On Communication And Construction Of Chinese Concept Of Consumer In The Life-services Newspaper Taking Fine Shopping Guides And Shanghai Times For Example

In the times of consumption, the act of consumption is, in a sense, just the dream itself. With the development in economy and advance in living standards, consumption has taken the place of production, and has became the center of our social life. As time goes, people's idea about consumption is also changing, thus forms the various characteristics in consumption cultures in different times. In 21st century, with the coming of information ages and media ages, consumption is attracting more and more attentions. And mass media plays a vital role in the forming and developing of ideas of consumption-it does, not only provide a stage for the popularization of consumables, but also exert a subtle influence on people's idea and trend on consumption.Papers for Life & Service mainly orient urban people. They are practical papers providing vast information for recreation, entertainment and consumption. And Shenjiang Service Guide, along with Guides for delicacy shopping are the most representative ones among them. Let's take the two papers as examples, taking out the papers' contents, ranging from 2000 to 2009 and analyze all those contents quantitatively, with semeiological analysis on the texts, in order to conclude and discover what consumption ideas and features such papers for life service present, so that some references and gists could be raised for the foundation of new ideas of consumption in new era.