| Today,in the context of literary creation,with the rise of the network,the media convergence brought by science and technology,give more opportunities for the development of traditional TV industry.In this study,the combination of theory and practice of thinking,study in the environment of television media in facing the dual challenges of knowledge economy and network economy,how to integrate the transformation of media marketing and communication planning effectively,as well as in the media when the life cycle produced by phase change.This study is based on the local Shanxi television media(Shanxi channel 1)market transformation and innovation as an example,discussing the media marketing strategy,and preliminary study on the transformation and the challenge of traditional TV media channel,at the same time to explore how the media products in the cultural and creative era has content marketing advantage.The research in marketing integrated marketing and advertising in the product life cycle two related theory in the television industry,and according to the principle of integration of theory with focus on the spread of television media life cycle and development research,with the transformation of Shaanxi channel 1 as an example,the the era of diversified channels,market management practices and Strategies of the TV media on case analysis,taking Shaanxi channel 1 transition program "about! College students as an example,to explore the audience of the program launch period of the main components and the possibility of life cycle,in order to explore the needs of the times of Fu Hewen media development trend.At the same time,facing the multi channel mainly explains the opportunity for the transformation of Shaanxi's channel 1 market challenges,including capital,talents,market,technology,business the overall development strategy,so as to explore the television media in the the possibility of development under the environment of channel system. |
PDF Full Text Request