The Health Communication Study Of Wechat Public Subscription:"Life Times" And "Lilac Doctor"

Health communication research began in the United States. Before officially recognized by academic circles in health communication study, by the concept of "Therapeutic communication" instead. American scholar Rogers, Everett m. definition of health communication in 1994, think that all types of human communication involves the content of health, is the spread of health.We Chat public platform is tencent, on the basis of We Chat new function module, officially launched on August 23,2012, was named "officer platform" and "media platform", the final positioning for "public platform". We Chat public platforms have numerous members of the public, divided into two categories:subscription and services. "Life times" is the most trustworthy We Chat subscription number and influential media agency, "Lilac Doctor" is We Chat subscribe to the number of the most active and the largest number of enterprises.The two We Chat subscribe to the issue of health communication presents the present situation and the question is:communicators to specialization, dissemination of comprehensive but not balanced, but a smaller transmission form renovates ceaselessly, interactive mode variety but application level is not high, and the profit pattern has not been formed. To solve these problems, but from a timely increase the spread of the mental health content; Avoid by all means is blind follow suit, avoiding homogeneity; Dig deeper into the interactive way, improve the voice interaction; Pay attention to the cultivation of the concept and behavior of the model; Improve the audience’s media literacy, identify five aspects to optimize information authenticity.