Research On The New Media Operation Strategy Of Cultural Life Journals

With the vigorous development of the Internet,people’s reading and lifestyle have also undergone significant changes.This presents both opportunities and challenges for traditional journals,and many cultural life journals are seeking ways to develop new media.New media is favored by most cultural and lifestyle journals due to its fast dissemination speed and large user base,but many journals are still in the exploratory stage of new media development strategies.As one of China’s distinctive cultural life journals,Sanlian Life Weekly has achieved many excellent results in new media operations and can provide certain reference value for other cultural life journals.This article selects the top 50 journals on the "Literary Abstracts Classic+Current Politics Comprehensive" ranking on the "Magazine Shop" to investigate their current situation of new media operation and coverage of new media platforms,identify their existing problems,and comprehensively analyze the advantages of cultural life journals in developing new media.Next,analyze the current situation and strategies of media integration operation of Sanlian Life Weekly.Finally,propose relevant suggestions for the new media operation strategy of cultural life journals from six aspects: platform linkage,new media matrix,integrated resources,content construction,platform operation,and profit model.We hope to provide certain reference value for the development of new media in other cultural life journals.