| 2016 was known as "net red first year",live began to enter the public vision.The rise of live can not be separated from the emergence of this application of barrage,barrage from Japan into China,the first appeared in the network video.China's hottest bargain video site-Bilibili,the current active users have more than 100 million,the total number of daily barrage more than 1.4 billion.With the continuous development of barrage technology,live as a new social platform has opened up a new media market.Live hot,has aroused widespread concern in the industry and academia,online video in the barrage study since 2012 has already begun.However,for the live platform in the barrage research industry and academia is still a blank.Chinese characters as a tool for the dissemination and recording of information,with the development of the times are constantly changing.The emergence of communication technology,the emergence of barrage,making the function and form of Chinese characters have a greater breakthrough.Social broadcast platform in the barrage of the emergence of strangers and strangers to achieve real-time interaction between the traditional way to break the dating and interaction,to meet the audience's expression and interactive psychology.As the current most popular high-end mobile phone platform,has a certain audience base and attention.Therefore,the research on the barrage in the webcast platform is not only of theoretical significance but also of practical significance.This article will use the literature reading method,questionnaire survey and interview method to discuss and study the barrage in the live broadcast platform.In this research method,this article is divided into four parts.The second chapter analyzes the characteristics and contents of the barrage.The third chapter analyzes the interaction between the bargain live broadcasts in three aspects.The article analyzes the characteristics of the barrage space in the first chapter from three aspects.Finally,from the theoretical level and social level,analyzed the influence and significance of the yingke barrage. |
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