Research On The Individual Culture Of Barrage Video Websites

Barrage is a new video technology,which can make the comment subtitles instantly load in the video when the users watch,and provides users with real-time interaction while watching the video.This technology introduced into China from Japan is mainly presented in the form of barrage video website.The barrage video website has a large number of young users with high loyalty.These users are the fans of barrage video,which have long active in the barrage video website.The fans of barrage video generally have extraordinary creativity and the pursuit of free personality spirit.There is a high access mechanism within the group.The barrage culture derived from this not only has the characteristics of youth subculture,but it also shows its unique characterization of barrage subcultures in the new media context.Barrage subculture is rising rapidly in recent years,promote the generation of new culture phenomenon,also gradually being known to the public and begin to infiltrate into the guiding culture.At the same time,it shows that the youth subculture and the guiding culture have been gradually blended in the collision.Barrage culture is showing vigorous vitality under the impetus of new media technology.Therefore,analysis of communication characteristics and communication effect of barrage subculture is meaningful to promote the development of cyber culture and culture industry.This thesis is based on the current situation of barrage video website's personality culture.From the perspective of communication,the study analyzes the characterization,the internal and external causes of barrage culture and explores the subculture characteristics of barrage communication.Then puts barrage culture into the category of youth subculture to observe,dialyzes its social value and significance from the perspective of subculture,and thinks about the feasible program for the development of barrage culture in the new media context.In order to show youth barrage fans' construction and practice of subculture in Internet Times,and discover the attempt and effort of the youth groups to communicate with the guiding culture by the way of subculture creation.The significance of academic research is not only innovation,but also to broaden the academic perspective.The domestic scholars lack the research of barrage communication and barrage subculture.Faced with this situation,this study hopes to conduct a comprehensive preliminary exploration of barrage subculture,shows its outline and connotation to the public,supplements the lack of research in this field,leads more and more experts and scholars pay attention to barrage subculture,and provides multiple research perspectives for barrage subculture.