| The Barrage Live platform is a new entertaining social We media after Weibo and WeChat,its predecessor is the foreign e-sports live,and podcasts.It rapidly booming after localization,With the large-scale popularization and update of smart phones and personal computers,the number of live platform and the audience growth rapidly in nearly three years,and a new generation of hot career-network anchor.The independence propagation mode and operation mechanism of Barrage Live platform provides a platform for people to meet audio-visual and show oneself,It has played a good role in meet the demand of audience,prosperity and social culture,result in the economic development and China's cultural industry to realize the further revenue.At the same time,the two-sided Media's influence also emerges:the pornographic,Violence,Fraud,Invasion of privacy...A variety of malignant events has broadcasting,and caused the bad social influence when it breaking the law.While regulatory system exist obvious flaws.Based on the situation,the article embarks from the development situation,of Barrage Live platform,introduce fan economic theory to analyze live platform's fan economic operating mechanism and its industrial chain;On this basis,the analysis as a medium of running with the spread of the elements and communication way,this part mainly refer to " Uses and Gratifications","Private sphere","5 w communication mode"as theory,draw a conclusion:1,live platform and the host as disseminator,respectively in transmission played a "information producer" and "decoding and encoding" and "gatekeeper" role.2,Live platform to meet the different needs of the audience,and according to individual basic information is satisfaction also has difference,and the content can be replaced.3,Live platform to build a new type of interpersonal communication effect and male "private sphere"communication effect,and the impact on consumers and society.Found on the research result,the demand of the audience of The Barrage Live platform and Network interactive live caused the spread of advantage and disadvantage as a result,therefore,on this basis,the article analyses the flaws of domestic regulation.In the end,article introduce the Public governance theory,combined with China's national conditions for extension and innovation,from the perspective of "the multi-agent governance" give a regulatory suggestion about governance principles and methods for our country,at the same time article comparing the foreign effective regulatory means,in order to guarantee the Barrage Live platform healthy and orderly development in the future. |
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